The problem, Nissan says, is that not enough people want to buy its cars, particularly in the U.S.
YOKOHAMA, Japan—Nissan Motor Co. faces the prospect of steeper cost cuts after its ambitious turnaround plan ran into the stark reality of a slowing auto industry.
“We need to reduce fixed costs. We need to thoroughly cut spending,” Chief Executive Officer Makoto Uchida said Thursday after Nissan posted a net loss of 26.09 billion yen for the October-December quarter, its first quarterly loss since 2009, during the global financial crisis.
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