No Marketing Budget Could Sell a Product As Bad As Bloomberg 2020

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No Marketing Budget Could Sell a Product As Bad As Bloomberg 2020
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Michael Bloomberg's money couldn't make him a serious contender for the Democratic nomination. But a less egotistical billionaire may one day put his blueprint for plutocracy to better use. EricLevitz writes

We’ll always have American Samoa. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Imag Until a few months ago, Michael Bloomberg was fervent proponent of racially discriminatory policing, financial deregulation, and Social Security cuts. He endorsed George W. Bush at the 2004 Republican National Convention; campaigned with Rudy Giuliani in 2009; and spent $11.7 million on helping a pro-life Republican senator narrowly defeat a female Democratic challenger in Pennsylvania just four years ago.

Warren has plenty of political liabilities, and her campaign made no small number of tactical errors. But there is exactly one reason why a 77-year-old man with a history of opposing core Democratic priorities – and an inveterate habit of publicly disparaging labor unions, farmers, and factory workers – is currently poised to take more delegates than her to the 2020 DNC: He is over 5,000 times wealthier than she is.

But if Bloomberg’s money was sufficient to make him a more successful candidate than Elizabeth Warren, how easily could a similar investment have delivered the Democratic primary to a less holistically uncompelling candidate? Which is to say: How much doubt is there that Bloomberg could have made Cory Booker or Kamala Harris or Pete Buttigieg the Democratic nominee if he had wanted to?

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