UT Austin researchers found sharing articles makes us feel like an ‘expert,’ whether we’ve read them or not.
, 72% of American adults, and 84% of adults aged 18-29, said they used social media sites. A majority of Facebook, Snapchat and Instagram users said they visited those apps at least once per day.
Ward and his team set up a series of experiments to figure out whether people shared content on social media without reading it and how that affected their knowledge. Ward and his team ran follow-up studies to figure out why this increase in perceived knowledge happened. They discovered an interesting result in a study with 217 college students.
“When we consume online information, most people make a decision about the content that they’re viewing within a few seconds, nanoseconds,” said Golan, who was not involved with Ward’s study. “And I think the first initial step is to encourage people to spend a little more time with the information.”
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