Aditya Ganjam is Conviva's Chief Product Officer and Co-founder. Read Aditya Ganjam's full executive profile here.
Delivering an exceptional user experience is table stakes for running any app or digital service today. While major outages and service disruptions can frustrate users, the real battleground lies in addressing the everyday experience issues that collectively have a greater impact on business metrics, such as user satisfaction, sales conversions and customer retention.
By computing quality of experience metrics from this data for every user and across every critical user flow and analyzing them across fine-grained user cohorts , businesses can identify specific users experiencing issues, diagnose the causes by correlating them with system performance data and enable real-time remediation through AI-powered alerts.
The move to experience-centric operations requires a new, superior approach. Digital apps expose a rich set of data, including every user action, such as a click, and system response, such as an API call. These data can be used to compute how users are experiencing an app across every critical user flow.
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