so CUTE 🥰
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In one way or another, we all take after our mothers — and TikTok superstar Noah Beck is no different. To celebrate Mother's Day in a playful fashion,Noah Beck is joined by long-time ambassador Jennifer Lopez, Tommy Dorfman, and their mommas — quite— as well as Jessica Kelly Basquiat and her daughter Emma in the new “I Got It From My Mom” campaign.
With younger generations craving Coach's designs, the brand has put a spin on the traditional hand-me-down of coveted goods. Aside from honoring the custom they have become synonymous with — I got my first Coach bag from my mom's closet, I can attest — the “I Got It From My Mom” campaign also celebrates the role mother figures play as mentors, muses, and sources of style inspiration.
Shot by Joshua Woods, the campaign features portraits of the cast with their family members and a video series where they share the unique gifts, talents, and traits they got from their moms.“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” Sandeep Seth, North America Brand President and Chief Marketing Officer of Coach, said in a press release.
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