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In the most recent quarter of 2024, Charter Communications, one of America’s largest cable TV providers, lost nearly 400,000 subscribers.
Charter and Comcast, which similarly shed video customers amid a pivot by consumers to streaming platforms, have rolled out their Xumo streaming platform to retain TV content subscribers. Winfrey on a morning call with analysts said video customers were making choices “based on affordability.”. And the cancellations are accelerating as people get used to streaming.
CSTV was affirmative action for Hollywood. You had 100 million households sending Hollywood tens of billions of dollars every single month directly through the carriage fees on their cable bills for channels they never watched. Through their cable bills, Americans subsidized dozens of outlets no one watches . That is why your CSTV monthly bill is so high. That’s why you were forced into huge packages filled with dozens of channels you never watch.
As streaming subscriptions plateau and two to three million cancel their CSTV every year, things will only get worse for Hollywood. The real growth is and will continue to be in free streaming services like those listed above, Pluto, etc.
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