Norman Perman, a Chicago-based modernist graphic designer whose work included everything from book covers to packaging and trade show exhibits, died of complications from Alzheimer’s disease on March 28 at his home in Lakeview. He was 95.
Perman was at the forefront of a group of artists, designers and photographers who helped make the corporate world comfortable with modernism as a design aesthetic.
Perman worked as a design assistant for noted graphic designer and art collector Everett McNear, who was known for designing catalogs, posters and annual reports for the Art Institute of Chicago, among other clients. In 1952, Hugh Hefner invited Perman to interview for the job of art director for a new magazine he was developing called Playboy. Perman turned down the offer, his son said, because he wanted to strike out on his own.
Perman took a hands-on approach to design, said Ellen Mrazek, his graphic design assistant from 1982 until 1984.
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