You don’t gotta catch ‘em all.
In the recent book, author Daniel Dockery investigates the first four years, the peak era of Pokémania. “The fact that it’s a fairly benign story about befriending others and caring for the world that was turned into a cross-market goliath of rampant branding is not lost on me,” he writes. “As with all art, we often must wrestle with and reconcile how it is created and how it is sold.”
I have no idea what the behind-the-scenes branding intention behind The Trafford Centre’s Pokémon: Art Through the Ages exhibition was. There were ads for the anime and the upcominggames, but they were hardly intrusive. All focus was on the original suite of pokémon that hit our screens back in the late 1990s. If the organizers wanted to sell the series, they were doing it based on pure nostalgia.
And the people who were at The Trafford Centre on a breezy Thursday morning in early November surely already knew thatwere on their way. The mall was busy with shoppers, but at least 1 in 10 was conspicuously clutching the booklet with the checklist and a bunch of activities aimed at kids of maybe five to seven years old. Most of them, like me, were in their 20s.
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