Nothing will announce something smartphone-related on April 1, and it is borrowing Apple's iconic words to drum up some hype. Just be prepared for a joke, too.
Nothing has got something to announce on April 1. If you aren’t already caught up in the hype storm generated by the buzzy tech startup named Nothing, prepare yourself for more cryptic unveils. Nothing’s Twitter handle has shared the picture of an unidentified smartphone’s lower portion with only a vague “announcement tomorrow” description.
How much Apple imitation is too much? Oh, and that “ more thing” line in the teaser image? Well, you might recognize it as Apple’s favorite phrase from its keynote events, just before it reveals something jaw-dropping. The trend started in 1999 when Steve Jobs revealed the Apple AirPort at the Macworld Expo in San Francisco. The more recognizable products announced after Apple’s quote drop are its MacBooks, the first Apple Watch, and the iPhone X.
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