A new program takes a bottom-up approach to help source healthy food in low income neighborhoods. Economic development and a useful app will be tested in San Diego and Imperial County food deserts.
In the Mountain View neighborhood of San Diego there’s a small mall on Imperial Avenue. It has a Home Depot, Kentucky Fried Chicken, a Sizzler and a dollar store that’s going out of business. What you don’t see is any full service grocery store.
“The question is, are you producing healthy food, and is this a tool that will help you do that,” he said. The project’s principal investigator said they are not trying to convince stores like Ralphs or Vons to move into the neighborhood. He said data about food markets, supply lines, foot traffic and business licensing is out there. But it’s very hard for an aspiring entrepreneur to find.
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