In a week that has seen a reshaping of golf's landscape a new player emerged on Thursday with Reddit co-founder Alexis Ohanian, Serena and Venus Williams securing the first franchise in the TGL, the tech-forward team golf league developed by Tiger Woods.
The announcement of a merger between the PGA Tour, DP World Tour and Saudi-backed LIV Golf into one unified commercial entity on Tuesday shook golf and Ohanian and his tennis Hall of Fame wife Serena believe the TGL and their Los Angeles Golf Club team could also attract younger fans.
Players who have committed to the project include 15-times major winner Woods, Masters champion Jon Rahm and four-times major winner Rory McIlroy. "Yes it is high-tech, yes it is taking advantage of all the latest technology but at the end of the day it is an experience people are going to want to watch."
While he is a board member of the Tiger Woods Foundation, Ohanian said golf was not on his radar until Olympia began taking up the sport.
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