3 things plaguing Olaplex that have nothing to do with the hair loss lawsuit
But even if the company successfully stands its ground, Olaplex has other things to worry about.
Hair salons are a key source of Olaplex purchases. Many people encounter the product for the first time when their stylist recommends it or uses it during an appointment. Olaplex said that many customers are spacing out their visits, leading to lower sales of the product through salons. The TD Cowen analysts said sales growth through salons is unlikely to match the 44% growth rate that the company posted last year.
Olaplex is investing in sales and marketing campaigns to boost sales — a move that risks disappointing investors focused on the company's profit
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