Finch Beer Co. is out, and Old Irving Brewing is in at a West Town facility that will soon be home to its fourth brewery in the last decade.
Trevor Rose-Hamblin, left, and Jeff Linnemeyer, co-founders of Old Irving Brewing, are seen at their brewery on Chicago's Montrose Avenue on Oct. 11. Old Irving is expanding into what was the Finch brewery in West Town.
Finch Beer Co. is out and Old Irving Brewing is in at a West Town facility that will soon be home to its fourth brewery in the last decade. The move underscores the tenuous moment in the craft beer industry, where brands such as Finch struggle to compete amid intense competition and the rising cost of doing business — yet others, such as Old Irving, see a narrow path for growth.
“Our growth point has always been low and slow,” Rose-Hamblin said. “We’re betting on a brand that’s already proven itself.”Meanwhile, after a decade of moving around the city and trying different approaches to jump-start its brand, Finch stopped production during the summer and auctioned off its equipment. The brand is largely unavailable in the market, but Finch co-owner Jamie Lisac said Finch plans to relaunch in the coming months as a contract brand.
“It certainly was not the plan, but it’s a necessity in the current environment,” Lisac said. “All that overhead was an expensive hurdle to clear. As I see the market continuing to have challenges, not only in craft beer but in the wider craft beverage segment with and seltzers and whatever the next new thing around the corner is, it’s a crowded market.”
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