In this week’s Five Burning Questions, we look at the runaway success of Oliver Anthony Music’s “Rich Men North of Richmond” and if the artist will be able to sustain its mo…
What’s the biggest reason behind the success of “Richmond”? And will Oliver Anthony Music be able to use it as a springboard to lasting stardom?1. Two weeks ago, none of us were likely that familiar with Oliver Anthony — but basically overnight, he’s become the biggest breakout artist of 2023.
“Rich Men North of Richmond” accomplishes what Jason Aldean’s “Try That In A Small Town” failed to do; the song is specific enough that people can see their own anxieties and emotions in it, but it’s also smart enough to bury its dog whistles so they don’t immediately become the song’s focal point, or turn off listeners from further exploring the track and the rest of Anthony’s catalog.
3. Country has seen a lot of viral triumphs in the past year, including the rootsier, TikTok-boosted country of Zach Bryan and Tyler Childers and the explosive social controversy of Jason Aldean’s “Try That in a Small Town.
4. The stunning debut for “Rich Men” has already inspired a label race to sign Anthony, with the artist opting to take his time exploring his options. Do you think whoever signs him will be getting a true future star, or more of a viral sensation who could struggle to replicate his “Rich Men” success”? : I think it’s safe to say that they’ll be getting a true future star. It bodes well that the uptick in Anthony’s consumption numbers is not solely focused on “Rich Men.
5. Speaking of those labels: In addition to pursuing Anthony, they’re sure to already be in the hunt for the next artist who could potentially follow in his footsteps. What kind of artist would you recommend they look for — or is this kind of moment impossible to predict for anyone? : Look for artists that are genuinely reflecting the times in their work but make it a point to prioritize and platform artists across genres and walks of life in this pursuit.
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