The Swiss watchmaker is furthering its embrace of the sport as The Masters Tournament draws near, enlisting the help of a longtime brand ambassador.
Irish professional golfer Rory McIlroy stars in a new spot that denotes the importance of accuracy to both watchmaking and the athletic world, The drop comes as luxury continues its embrace of golf in the new year, as the high-end yet mainstream sport drives forward towards globally renowned tournaments and the culmination of the PGA Tour season.
His target?: The 12 o’clock tick on a giant Omega watch face under a protective layer of water surrounding the golfer. In the film, as well as in other imagery, Mr. McIlroy is seen sporting the Seamaster Aqua Terra timepiece. The refined chronometer is designed to fit an active lifestyle, like that of an athlete.
Events/Causes Featured Industry Sectors Jewelry News Sports Brand Ambassador Events/Causes Golf Jewelry Luxury Luxury Daily Luxury Jewelry Luxury Marketing Luxury News Luxury Sports Luxury Watches Masters Tournament Omega European Masters Pga Tour Rory Mcilroy Seamaster Aqua Terra Sports
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