WASHINGTON -- Buoyed by his impeachment acquittal and the muddled Democratic primary race, President Donald Trump and his campaign are turning to address his reelection bid's greatest weaknesses with an aggressive, well-funded but uncertain effort to win back suburban voters turned off by his policies
WASHINGTON — Buoyed by his impeachment acquittal and the muddled Democratic primary race, President Donald Trump and his campaign are turning to address his reelection bid’s greatest weaknesses with an aggressive, well-funded but uncertain effort to win back suburban voters turned off by his policies and behavior.
Yet Trump’s messaging, like so much else about his approach to politics, is contradictory. For all the focus on appealing to moderates, the campaign is also engaging the president’s hard-core supporters with Facebook ads warning of the danger of unauthorized “aliens” and their “invasion” of the U.S., and decrying “the impeachment hoax,” while also promoting polarizing policies like curtailing immigration.
Trump’s advisers argue that the suburban voters who eschewed Republicans in the 2018 midterms will vote differently when the president’s name is on the ballot. And they are lacing the strong economy into much of their messaging and policy plans: Trump himself sees the economy as his calling card and is monitoring fluctuations in stock market closely, and his team thinks the economy is one of their best selling points in the suburbs.
But suburban women remain difficult to sway, Trump advisers acknowledge. Some messages have moved the dial, if only temporarily: When Trump talks about Democrats wanting to provide government health care benefits to unauthorized immigrants, for instance, Republican officials have seen an uptick of support in their own surveys of the suburbs of Pennsylvania.
“The White House and the campaign should focus 100% on the economic growth and opportunity society Trump is creating for America,” Reed said, somewhat hopefully. “Many people are evaluating the president based on his conduct and behavior in office rather than the state of the economy,” said Whit Ayres, a longtime Republican pollster. “It’s his conduct and behavior in office that have kept a foot on his job approval rating. Any other president would be in the upper 50s or even low 60s with this economy.”
The campaign also sees opportunities for pickups in New Hampshire and especially in Minnesota, states that have voted for Democrats in recent presidential races but where the margins were close in 2016. But while the campaign manager Brad Parscale has insisted New Mexico is within reach, other Trump advisers say there’s been little movement, in part because of the president’s disinterest in taking the day trips he favors to the western part of the country.
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