Ugmonk is trying to make heirloom-quality desk accessories — with a price tag to match.
. The desk sits in Sheldon’s home office in suburban Pennsylvania, in the corner of a sun-soaked room with so many windows and so many trees just outside the windows that commenters occasionally ask if he lives in the jungle.
As the crew resets and director Jon Rothermel watches the footage on a monitor in the hallway, Sheldon obsesses about the details of the shot. He notices the clock on his computer and the clock on his wall are different; will anyone notice? He’s also worried about too many cables being visible and the way the desk shakes when he sits down and the way the sun hits his face when he leans slightly forward and the fact that, whoops, Pixel just left.
Confident that people liked his designs, Sheldon decided to start selling the shirts himself. He borrowed $2,000 from his dad, set up a store on the Big Cartel platform, drew up some new designs in his trademark minimalistic style, printed them onto 200 American Apparel T-shirts, and started posting his stuff in forums and online.
Even after all the back and forth, Sheldon estimates now that 30 percent of the products he shipped to Kickstarter backers ultimately had to be replaced. Most users actually liked the product, and he eventually sold out his inventory, but too much of it just wasn’t up to Sheldon’s standards. He thought more than once about just scrapping the whole idea. “I was so disconnected from the process,” he says now. “I didn’t go to the factory, and I should have. I wasn’t the person communicating.
All this makes everything slower and vastly more expensive. Sheldon estimates that building the new generation of Gather this way costs “four or five times” more than doing it the old way, with injection molds in foreign factories. But he likes that he can stand in the factory and watch the test runs happen. He likes being able to take the four or five bad eggs back and have them quickly replaced.
Caring about your setup is a tech-geek thing, somehow — Sheldon wants to bring a design-geek energy to the space
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