Young buzzy names like A. Roege Hoeve and Kerne.milk are helping reinvent the Copenhagen fashion scene.
This will be a big year for vision, with a new Copenhagen flagship and a foray into the metaverse all in the works.
The duo also plans to apply its playful, experimental attitude far beyond the design of the garments. Guests at their Tuesday evening show will be able to scan a QR code, receive an NFT of an alien wearing a digitized look from the collection, followed by the physical item six months later. It’s the first of many digital fashion initiatives the label has coming up.
“Machine knitting was like my temple, I loved the idea of being able to create a textile with a life of its own, where I can determine the texture, the surface and use it to create unique shapes,” said the designer in an interview. “I can’t always determine if the customer will like the piece, but I know sizing isn’t likely to be an issue. So we’ve been amazed at how well the collections have been selling.”
“Inspiration comes from within the knit and how we try it on and drape it on different women,” she said, also pointing to how light her pieces are to allow the wearer as much freedom as possible. This also creates space to experiment with layering, and this season Roge Hove will be proposing a more “layered look” instead of focusing on individual pieces, to show her growing audience all the dressing options her designs present.
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