Shoppers are backing away from demands for urgent delivery that have fed a race among online retailers and parcel carriers to fill orders in just a day
Fewer e-commerce shoppers preferred same- or next-day delivery in a recent survey than a year earlier, down to 10% from 18%, according to e-commerce shipping services provider Popout Inc., which does business as Shippo.fabrice coffrini/Agence France-Presse/Getty Images
ShipStation, owned by shipping-services company Auctane Inc., said its recent survey of online shoppers found fewer people ranked delivery speed as the most important factor in placing an order, down to 22% from 29% last year. Shipping cost grew in importance as 41% of respondents chose that option, up from 33% in 2022.
Satish Jindel, president of ShipMatrix Inc., which analyzes package-shipping data, said its surveys of shoppers have found people don’t open and use 85% of what they order online for several days. He said many people choose membership services that offer fast shipping because they want to know“Retailers need to realize customers do not need speed, they need certainty,” Mr. Jindel said.
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