OpenAI Wooing Hollywood Studios, Talent Agencies to Encourage Filmmakers to Use AI

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OpenAI Wooing Hollywood Studios, Talent Agencies to Encourage Filmmakers to Use AI
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Artificial intelligence technology is coming to Hollywood a lot faster than many could have anticipated. This week, OpenAI is reportedly making the rounds to studios and talent agencies in a bid to promote Sora, the text-to-video generative AI application that its developers hope will revolutionize the way Hollywood makes movies and TV shows.

That spells bad news for blue-collar Hollywood, which is responsible for the physical side of TV and movie production. Crews are already being slammed by the economic downturn in the entertainment industry as studios reduce the number of TV shows they are churning out. When asked by Bloomberg to elaborate on OpenAI’s ambitions in Hollywood, a spokesperson offered a rather vague response.

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