The Chinese restaurant in Arcadia, California, will also sell a selection of merchandise ranging from sweatshirts to a cooler bag.
Now Leon is opening a second restaurant in Arcadia, California, in the heart of the San Gabriel Valley. Called Monarch, it will offer authentic Hong Kong cuisine. It will be operated by his sister, Ricardina Leon, who will serve as chief executive officer, and the chef will be John Liu, his brother-in-law, along with his mother, Wendy “Popo” Leon.“This is the area where I grew up from 10 to 18 years old,” Humberto Leon said. “My uncle had a restaurant in Arcadia and I worked there as a waiter.
The logo, designed by Naomi Otsu, is a butterfly with several Chinese characters embedded within and there are artworks specifically created for the restaurant by Charlie Mai that include a feng shui waterfall painting. as well as when he served as co-creative director at Kenzo, the company often partnered with other buzzy firms to serve popular food items such as Cronuts and Magnolia Bakery cupcakes to attendees.
Even though Monarch has yet to open, Leon is confident that it will quickly establish a following. “If you love a restaurant or a store, you want to take something away with you,” he said. “And Vistaprint helped us imagine that. When you think merchandise for a restaurant, you think T-shirt, sweatshirt or lighter. But we created a chef tote, a lunch box and a cooler bench — we really pushed what it could be.
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