With Thierry Bolloré stepping down as CEO of Jaguar Land Rover, Autocar's StvCr gives his thoughts on why it may not have been such a surprise:
God speed, then, to Adrian Mardell, the JLR lifer and finance boss who has never previously been recognised as a car-guy or an industry leader, with his mission to pick up the pieces. Those who know call him a pragmatist and “a good bloke” but he probably isn’t the visionary leader this producer of charismatic vehicles needs to succeed. The next steps look daunting indeed.
So what now? When faced with difficulties in the recent past JLR has tended to hunker down and say as little as possible. Playing the dead bat has been Bollore’s style, and has become JLR’s style. But it isn’t going to work this time. Over the coming days and weeks the earning power of Range Rover and the viability of Jaguar’s revival are going to become points of national discussion. This company, a British asset and flag-bearer, needs a fearless, convincing leader to give its huge and highly creative workforce confidence to face the future.
Failing this, a they’ll-have-to-sell view is bound to gain rapid traction around the country and across the media, with all the factory closure, production shrinkage, workforce reduction stories this will generate. What JLR says in the next day or two — and who says it — are issues that have never been more critical.
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