Opinion by Karen Attiah: Joe Rogan and Spotify offer a masterclass in getting rich off the race card
, so either Spotify did not do its homework on Rogan — or more likely, in my opinion — it knew exactly what audience it wanted to court.Step 2: Throw symbolic crumbs to marginalized people in the name of equality.
After George Floyd’s murder, like many brands promising to do better, Spotify put out a statement saying it stands with the Black community against racism and injustice. The platform eagerly touted Black Lives Matter playlists and encouraged employees to participate in #BlackOutTuesday to bring awareness to inequality — all of it hard to square with paying just a fraction of a penny to artists per stream. Rogan’s multimillions are very much the exception.
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