Opinion | Why that campy, vague 'Barbie' trailer went instantly viral

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Opinion | Why that campy, vague 'Barbie' trailer went instantly viral
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In 2023, Barbie can be a politician, a Supreme Court justice, or a diplomat. Amid an incredibly depressing news cycle, Barbie embodies limitless possibility.

— in your head. But in the new Greta Gerwig-helmed story, Barbie doesn’t immediately jump in and go for a ride with Ken around her Barbie World.

That comes later — and the roles are reversed. lt’s Gosling’s extremely sweet, extremely blond himbo of a Ken that sneaks his way into the back seat of Barbie’s signature pink convertible as she departs Barbie Land for the real world. And, obviously, he brought his neon yellow rollerblades with him. In a movie landscape dominated by ever-expanding action-centric superhero franchises, “Barbie” is one for the girls, gays and theys. Even if fans still don’t really know what the movie is about. Landing on the same day as former President Donald Trump was arrested in Manhattan, this beautiful, bizarre, nostalgic distraction was perfectly timed. And so were the memes.Vogue reported in December

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