The Oregon Shakespeare Festival must expand its reach to survive — but its artistic director has received pushback, and even death threats.
at the Oregon Shakespeare Festival in Ashland, Ore.That kind of sentiment is good news for OSF, because changing demographics mean that theaters must work to expand their audiences to survive. But like many regional, non-profit American theaters around the country, this theater has been faced with a mostly white subscriber and donor base — which is aging.
Ashland, Ore., home of the festival, is itself about 91% white, according to the 2020 census. Portland State University Professor Daniel Pollack-Pelzner pointed out that Oregon has a bleak history of racism. But over time, the theater has transformed what was once a small, rural town into an international tourist and arts destination, filled with cafes and shops, and bringing people in from all over.
Garrett is focused on putting on stage both new works and new approaches to older works, because attracting and reflecting younger and more diverse audiences is fundamental to the entire ecosystem's survival.Garrett is focused on putting on stage both new works and new approaches to older works, because attracting and reflecting younger and more diverse audiences is fundamental to the entire ecosystem's survival.
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