Social media platforms are addictive by design.
“Dopamine creates a positive association with whatever behaviors prompted its release, training you to repeat them….When that dopamine reward system gets hijacked, it can compel you to repeat self-destructive behaviors. To place one more bet, binge on alcohol—or spend hours on apps even when they make you unhappy.”
One study that Kardaras cites found that university students who used social media for more than three hours each school day suffered from poor sleep and poor academic performance. They also had much higher rates of depression, substance abuse, stress, and suicide. Why? One likely culprit is too much false social comparison: In online posts, photos, and videos, the grass always seems greener elsewhere.
Boxer Wachler contends that young people have become accustomed to turning to social media to maintain their DBB—and it’s reflected in their brain activity. In a UCLA study, MRI scans measuring blood flow to the brains of teenagers responding to Instagram likes showed that their nucleus accumbens, or reward centers, lit up with activity.
Boxer Wachler goes on to say that teenagers are more susceptible than adults are to the opinions of peers and influencers because their brains are still changing. They are more likely to feel “immediacy, connectedness, and intimacy” with the people they follow, including celebrities, and lack the critical thinking skills to recognize when they’re in an entirely one-sided relationship.
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