The conference is three weeks from an unofficial deadline: The preseason football showcase in Las Vegas.
and gamble that a stellar football season will generate big ratings and drive up the price of its content.The informal deadline for a deal is July 21, when players and coaches will gather in Las Vegas for the Pac-12’s preseason media extravaganza.
The Hotline initially expected the Pac-12 to sign a media deal that averaged $35 million to $40 million per school per year. And frankly, slight differences in annual media revenue are immaterial to success for schools that have $100 million annual budgets. The late window is also critical in the rabid sports wagering industry — a chance for gamblers to recoup losses from earlier in the day.
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