U.S. networks spent almost 25% more on British shows and co-productions last year to hit a record £574M ($757M), as the UK TV export market weathered the Covid storm to decline by just 3%. For the …
Across the board, sales to Video on-Demand services made up 44% of all finished programs, up from 38% the previous year.
Overall, the UK TV export market declined by 3.3% to £1.5BN , a figure celebrated by Pact CEO John McVay in what was an extremely difficult year. The majority ) of that market was made up of finished programme sales, although international productions increased by 17%. Drama was the driver of UK exports, increasing its proportion of all revenues by 5 percentage points to 53% as high-profile shows such as Michaela Coel’s landed big co-production deals. Factual was down as a proportion of overall revenue from 28% to 16%.
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