Panasonic and Leica unveil 'L squared' project to jointly develop cameras and lenses
its camera tech to Leica. However, the new partnership goes deeper, as they'll use"jointly developed technologies" in their respective lens and camera products, while the L² branding will feature in future marketing activities.
"Through this collaboration, the two companies will jointly invest in new technologies that can be incorporated into camera and lens products, and will incorporate jointly developed technologies into each other's Leica and Lumix products to further enhance their product capabilities," the press release states.
There's no word on when we'll see the fruit of this collaboration. It does make some sense, though, as Panasonic tends to get overshadowed by Canon, Sony and Nikon, despite producing
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