Danish jeweler Pandora is in a New York state of mind, with plans to open a headquarters in the city in September.
While the Danish jeweler has yet to nail down an exact location for its headquarters, the aim is to find a 25,000- to 30,000-square-foot space in Midtown Manhattan, opening as a temporary space initially, while building out a permanent one.
Pandora is now working to protect that growth through “fueling brand momentum, enhancing product offerings, driving strategic network expansion and building out a superior omnichannel journey and fulfillment,” according to Rodembusch. Pandora is busy rolling out Evoke, its latest retail concept, opened in May in the Mall at Bay Plaza in the Bronx, N.Y., and which has since opened at Freehold Raceway Mall in Freehold, N.J., and at the Christiana Mall near Newark, Del. “The new concept makes shopping more intuitive and improves speed of service, with a focus on personalization and enabling clients to easily explore, find and try on products. We’re excited for additional locations coming up.
Also on the retail front, Pandora is in the early stages of a roll out of shops-in-shop in Macy’s department stores, which Rodembusch said he “sees as a strong partner to bring in younger clients.”
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