'There are no ifs and buts, this is truly unlimited access to coffee for a monthly subscription of $8.99,' Panera CEO Niren Chaudhary told USA TODAY, noting all cup sizes are included and time of day doesn't matter.
But the first step to getting cup after cup of coffee or hot tea is to be a member of the chain's free loyalty program, MyPanera, which has 38 million members.
Panera tested its program at 150 locations in four markets — Nashville; Raleigh, North Carolina; and Cleveland and Columbus, Ohio – over three months.
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