Paramount Global reported 9.9 million in streaming subscriber additions. The company plans price increases this year.
The price increases will take effect when Paramount+ and Showtime
. CFO Naveen Chopra said Thursday the Paramount+ premium tier, which will include Showtime, will increase to $11.99 from $9.99, while its lower-priced tier, without Showtime content, will increase by $1 to $5.99.Get Chicago local news, weather forecasts, sports and entertainment stories to your inbox.
Paramount+ added 9.9 million subscribers during the fourth quarter. In total, Paramount+ reached nearly 56 million customers during the fourth quarter.company previously warned , the company's direct-to-consumer streaming business saw an increase of 4%. Advertising revenue fell 5%, a majority of which was attributed to the international market.
Overall, Paramount fourth quarter revenue declined 7% compared with last year, to roughly $5.9 billion, due to the drop in advertising.
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