Following two years of Covid-19 disruptions, ParisFashionWeek returns February 28
, and with the sanitary situation improving the Federation is betting demand is back. The Chinese buyers and press will still be away, held off by Covid travel restrictions, but the Americans are again traveling. “It shows the power of physical shows: we have learned how digital enhances the physical. Digital only is less impactful,” says PR guru Lucien Pagès. “We hope for a return to a certain normalcy, like during fashion week last September before Omicron hit.
In New York, physical runway shows, presentations and appointments are back for those choosing to show. Coach, Tory Burch, Gabriella Hearst and Khaite are hosting physical shows, while Michael Kors is putting on an in-person show and livestreaming it as well. Tom Ford is out, as well as Marc Jacobs.
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