After launching at Saks Fifth Avenue last year, the Italian jewelry house has just debuted on Moda Operandi and is looking to further enhance its brand awareness in the American market with a little help from Jennifer Lopez.
’s high-end jewelry manufacturing district, the company is known for its precious creations nodding to natural elements encompassing flowers, leaves and butterflies, all rendered in feminine and sinuous shapes.
“That’s probably due to the restrictions that were a little bit different compared to other states in the U.S. and the fact that we have a more concentrated distribution there.…Plus it’s a very good market for jewelry in general,” Bruni noted. “In general, there’s definitely still room for expansion but we try to be very selective in terms of distribution, we don’t want to open too many doors either,” Bruni said., the executive aims to turn it into the biggest one in two to three years.
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