Patagonia, Levi’s and The North Face are the brands most committed to fashion circularity, according to research by Kearney.
The first CFX in 2020 reported an average score of just 1.6 out of 10 across all examined brands. Consumers’ and companies’ increasing attention toward fashion’s environmental impact over the past two years influenced the 2022 ranking, which showed a slight improvement of the industry registering an average score of 2.97 out of 10 across all brands.
As for actions demanding higher commitment, only 5 percent — mostly luxury brands — offer extensive repair services and just 2 percent of the brands provide rent or lease ones, for example., Levi’s and The North Face reported scores of 8.50, 8.20 and 8.05, respectively, improving their performance versus 2020. Some implementations propelled the growth, such as Patagonia’s equipment rental program with the gear-renting platform Awayco and enhanced use of recycled fabrics.
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