The NFL continues to wade deeper into streaming as Peacock will be the first to livestream a playoff game exclusively. The announcement came today during NBCUniversal’s upfront presentation in New York Upfronts
will be the first to livestream a playoff game exclusively. The announcement came today during NBCUniversal’s upfront presentation in New York.
The streamer will present a wild card game on January 13, following an afternoon playoff tilt that will air on NBC and Peacock. With the two Saturday games and a Sunday wild card matchup the following day, NBCU will be the first media company to present three NFL playoff games in a single weekend.
“Expanding the digital distribution of NFL content while maintaining wide reach for our games continues to be a key priority for the league,” said Hans Schroeder, NFL EVP and Chief Operating Officer of NFL Media, “and bringing the excitement of an NFL playoff game exclusively to Peacock’s streaming platform is the next step in that strategy.”
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