Peacock Breaking Even May Be Delayed as NBCU Looks to Grow 9M Paid Subs With Higher Content Spending
“While the timing of when Peacock breaks even may be pushed out … we believe pursuing a dual revenue stream is the right strategy,” Shell concluded. He added that 2023 could now be the year of peak spending.
Another 7 million are bundled subs from Xfinity and other top distributors, who currently get Peacock Premium at no extra cost. “We expect strong conversion of this group to paid subscribers over time,” Roberts said, Roberts said “a vast majority of our paid subscribers” choose the $5 a month ad-supported tier over the $10 tier without ads, but all paid subs have “much lower churn and significantly higher engagement.”
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