Martin, a tech journalist at PhoneArena, brings a unique blend of humor and insight to his work. His fascination with smartphones began with a Galaxy Young and evolved through a series of trades and upgrades, making him a self-proclaimed smartphone nerd.
After Google teased and “unveiled” Zoom Enhance a whole year ago, the feature is finally here for real - on myZoom Enhance is a Pixel camera trick you apply after taking a photo, or to an existing photo taken with any camera. It does exactly what the name suggests, which is to upscale your pixelated photo and make it look sharper.
And the results are a mixed bag. As you can tell by the enhanced crops from the first image, Google’s upscaling algorithm is pretty good at sharpening text, which includes large letters. With the lamp crop, the lamp itself, the brick wall, and tree branches are nicely sharpened, and maybe even a tad oversharpened.
It perfectly illustrates what “Zoom Enhance” is meant to be used for, which is simple shapes and objects with distinct features, like text or most architectural detail. Zoom Enhance is imperfect - it adds “fake” detail to your pixelated photos; it’s not great in low-light; doesn’t like people; and it’s not coming to the vanilla Pixel 8 or Pixel 9
And I can’t skip mentioning the added inconvenience of having to apply Zoom Enhance manually after taking the picture. The process takes 5-10 seconds to work depending on the size of the image portion you’ve chosen to enhance.perform similar AI upscaling tricks in real-time, and manage to produce really convincing 30-60x zoom photos as you take them.
The sharpest photo of the freshly-leaked Pixel 9a - brought to you by Google’s new Zoom Enhance algorithm.
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