Peloton Is Raising Subscription Fees While Cutting Prices for Its Bikes and Other Equipment

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Peloton Is Raising Subscription Fees While Cutting Prices for Its Bikes and Other Equipment
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Effective June 1, the price of Peloton’s all-access subscription plan in the United States will go up to $44 per month, from $39.

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Meantime, beginning Thursday at 6 p.m. ET, Peloton will slash the prices of its connected-fitness bikes and treadmills in hopes of making its products more affordable to a wider audience and increase its market share coming off of a pandemic-fueled surge in demand. As of Dec. 31, Peloton counted 2.77 million connected fitness subscribers. It has more than 6.6 million total members, including people who only pay for access to its workout classes.

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