The past four days have been wild.
preventive cardiologist Suzanne Steinbaum, who is a member of Peloton's health and wellness advisory council, connected Big's death to his"extravagant lifestyle — including cocktails, cigars, and big steaks," referencing his heart procedure in Season 6 of the original show.
"These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event," Steinbaum said. The company then sealed its stance on Mr. Big with a new viral commercial. In the short ad, Noth lounges in a Christmas chalet with Big's favorite instructor, Allegra . We then see a pair of his-and-hers Pelotons after Big proposes taking another ride, because"life's too short not to." Cue a Ryan Reynolds voice-over about heart health ending with,"He's alive."
The tongue-in-cheek ad raises so many questions—Is this Big's version of heaven? Did Peloton make this in four days? Or was this the best product placement coup of all time?—even before you remember that Reynolds owns the marketing company that made the clip, adding another layer of celeb involvement.we can at least imagine Big is still out there, pedaling away.
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