The news of Peloton’s deal with Amazon sent shares soaring 20%, which was the biggest one-day jump in more than six months.
in the U.S. as part of a turnaround plan to reverse its slump.
The collaboration is Peloton’s first with another retailer. Before, its products were sold only through its website, physical showrooms, and other channels. The fitness company best known for its interactive stationary bikes saw its sales boom during the pandemic, but it has struggled to maintain high demand as COVID-19 vaccines became more widely available and homebound consumers started to go back to the gym.
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