The company has struggled with slowing sales and public relations' crises, including the voluntary recall of its treadmill.
Dr. Suzanne Steinbaum, a cardiologist and member of the company's health and wellness advisory council, that said she was saddened by the news of Mr. Big's heart attack. Yet she chalked it up to his unhealthy habits.
Peloton's portrayal in "Sex and the City" could point to potential trouble with brand, BMO Capital Markets analyst Simeon Siegel said in a research note. He referred to reports that the company knew of the product placement, but not how it would play into the show's plot.
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