But will Cody Rigsby teach rowing classes?
, ideally, treadmills would have tactile surfaces, braille labels for controls, and speech output. So while Peloton could do more in the future along these guidelines, this is at least a step in the right direction. It also makes Peloton a more palatable option for those communities and throws down the gauntlet for Peloton’s army of copycats to do the same.
But perhaps the one that will make Peloton diehards most excited is that the company is reopening its Peloton Studios. The Studios is where Peloton films and broadcasts its content, and before the pandemic, it was a place where many Peloton fans visiting New York City would pop in and get some face time with their favorite instructors. The original Studio was located on 23rd St but has since been moved to a shiny new facility near Hudson Yards.
“It’s a blip. It’s a moment in time. As long as we stay focused on doing what we do well and continue to drive genuine value into a space where there’s a genuine need by a real consumer — I’m ready to do this for another 10 years.” If Peloton sticks around for a long time, then yes. This is a blip in the same way Apple had its “lost years.” There is a way forward for the company if its restructuring plan is successful — though it’s not likely that it’ll return to its peak pandemic valuation anytime soon. In the earnings call, Peloton’s leadership team talked about its restructuring goals continuing into 2023 and maybe 2024. But so long as the fans stick through the ups and downs, Peloton can keep on rowing.
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