Pepsi is reaching for the stars in its latest effort to take on Sprite.
Starry, a new lemon-lime soda, is rolling out to grocery and convenience stores this week. It's replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola.
People are also reading… Sierra Mist launched in 1999 to much fanfare, however it never made much of a dent in Sprite's dominance. Neil Saunders, managing director of retail for GlobalData told CNN that it's a"confused brand" that looks like an"imitation of Sprite." Starting from a clean slate, Pepsi is positioning Starry toward younger drinkers that shifting away from consuming sugary drinks and and are becoming to loyal to smaller brands, like Olipop, that have their"finger more firmly on the pulse," Saunders said.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Exclusive: Pepsi is ditching Sierra Mist for a new Sprite rival | CNN BusinessPepsi is reaching for the stars in its latest effort to take on Sprite.
Les mer »
Pepsi ditches Sierra Mist for a new Sprite rivalPepsi is ditching Sierra Mist for a new Sprite rival.
Les mer »
Pepsi ditches Sierra Mist for a new Sprite rivalPepsi is ditching Sierra Mist for a new Sprite rival.
Les mer »
FTC reportedly investigating Coke, Pepsi for price discriminationThe Federal Trade Commission has started a preliminary investigation into possible price discrimination by beverage giants Coca-Cola Co. and PepsiCo Inc.,...
Les mer »
U.S. FTC probes Pepsi, Coca-Cola over price discrimination - PoliticoBeverage giants Coca-Cola Co and PepsiCo Inc are under preliminary investigation by the U.S. Federal Trade Commission (FTC) over potential price discrimination in the soft drink market, Politico reported on Monday citing sources.
Les mer »
Coke and Pepsi targeted by FTC in price discrimination inquiry: ReportSoft drink giants Coca-Cola and PepsiCo are reportedly facing a preliminary investigation by the Federal Trade Commission into whether they violated a law regulating pricing strategies.
Les mer »