PepsiCo buys Chinese snack brand Be & Cheery for $705 million

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PepsiCo buys Chinese snack brand Be & Cheery for $705 million
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PepsiCo Inc has agreed to buy Chinese snack brand Be & Cheery from local jujube ...

The U.S. multinational food and beverage maker said the acquisition of Be & Cheery, which sells snacks from nuts to dried fruits mainly on Chinese e-commerce platforms, was an important step in its goal to become China’s leading consumer-focused food and beverage company.

“We also expect to leverage Be & Cheery’s innovation and consumer insights capabilities to drive innovation in other key PepsiCo growth markets.”

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