AI search tools are getting better — but can they actually do all the things Google does for users, billions of times a day? Not quite — or at least not yet.
AI is coming for the search business. Or so we’re told. As Google seems to keep getting worse, and tools like ChatGPT, Google Gemini, and Microsoft Copilot seem to keep getting better, we appear to be barreling toward a new way to find and consume information online. Companies like Perplexity and You.com are pitching themselves as next-gen search products, and even Google and Bing are making huge bets that AI is the future of search.
But this all took too long, and forcing me to fact-check my searches kind of defeats the purpose of helpfully summarizing things for me. Google continues to win here on one thing and one thing alone: speed. There is one sub-genre of information queries in which the exact opposite is true, though. I call them Buried Information Queries. The best example I can offer is the very popular query, “how to screenshot on mac.
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Perplexity’s CEO talks about competing with Google on AI search“Factfulness and accuracy is what we care about,” Perplexity CEO Aravind Srinivas says in an interview. His AI search startup has raised over $70 million and is focused on getting “as many users as possible.”
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Perplexity: The AI Search Engine Gaining Popularity Among Tech CEOs“Factfulness and accuracy is what we care about,” Perplexity CEO Aravind Srinivas says in an interview. His AI search startup has raised over $70 million and is focused on getting “as many users as possible.”
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