Perspective: For Gilbert Arenas and Wizards, reconciliation was a long time coming
Before the announcer could scream his name, he twirled a towel above his head, just as he did when he owned this place. When the spotlight found him inside Capital One Arena, he was walking toward the throwback stickman Wizards logo at center court. And there were no boos. At one point, Arenas feared there might be.
Over the past 11 years, both parties avoided that place. The end of the Big Three recast the era with four words of regret: “What could have been.” The joy that followed game-winners and the dream of greater playoff success were replaced by a shadow of sadness.
A decade-plus needed to pass for both parties to ease their stance. This past summer, the Wizards’ marketing team brainstormed new ideas to sell home games. The 2022-23 season would be the silver anniversary of the Wizards’ brand, an easy commemoration because the blue and bronze nostalgia plays well. Via email, majority owner Ted Leonsis shared with me how the marketing team’s conversations, both in house and with fans, made it clear the team needed to celebrate the Big Three.
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