The key ingredient to Peso Pluma’s success has been his ability to mix elements of traditional Mexican music with more youthful influences from this side of the border, like trap and hip-hop.
Hassan Emilio Kabande Laija is having his moment. Better known as Peso Pluma, the young singer from Jalisco, Mexico, has embarked on his first U.S. tour that should solidify him as one of the biggest names in music, no matter the language or genre.
Aside from the gaudy numbers, the key ingredient to Peso Pluma’s success has been his ability to mix elements of traditional Mexican music with more youthful influences from this side of the border, like trap and hip-hop. Musically, Peso Pluma has pushed the boundaries of the genre by placing more emphasis on the trombone while playing a repeating line of almost hypnotic trumpets inspired by Sinaloa banda style. This can be intoxicating or can feel repetitive depending on the tastes of the listener.
Later, two other songs with clear references to the Guzmán clan — “El Gavilán” y “El Gavilán 2,” highlighted the voice of Peso Pluma’s main songwriter and cousin Roberto “Tito” Laija. Thursday’s concert at the YouTube Theater was not only composed of the narcocorridas. Perhaps it was a sincere attempt by Peso Pluma to expand his range or a shift toward more commercial material, but there was a clear desire to give wider acceptance to other styles and types of lyrics.
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