Pfizer has gone from villain to hero in the eyes of many, its image undergoing a rapid transformation as the company draws credit for jointly developing a lifesaving COVID vaccine.
Pfizer-BioNTech Covid-19 vaccine syringes at a vaccination clinic in the Peabody Institute Library in Peabody, Massachusetts, on Jan. 26. Vanessa Leroy/Bloomberg via Getty Images, marking its best-ever performance and its first time since 2006 in the top 50.Why it matters:from villain to hero in the eyes of many, its image undergoing a rapid transformation as the company draws credit for jointly developing a lifesaving COVID-19 vaccine.
“The ability to get a vaccine out to the public in record time really gave the pharmaceutical industry a way to rehabilitate a very poor reputation,” says NYC Health Business Leaders CEO Bunny Ellerin, who previously worked on drug branding.
Nearly 8 in 10 Americans say that pharmaceutical industry profits are a major factor in prescription drug prices, according to aWhether Pfizer can maintain its suddenly positive reputation.
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