For his first fragrance for Louis Vuitton, Pharrell Williams was inspired by light and its powerful role in our lives and world. Take an exclusive first look at LVERS.
I always think of summer as fragrance season: As we enter the warmer months, an influx of new scents and seasonal iterations on classics flood beauty counters. Recently, a small fragrance lab sample arrived on the Vogue beauty desk to much excitement. Why? Because this one promised to be more than just another light, zesty holiday hit—and we were lucky enough to get first spritz . The scent in question is from Louis Vuitton and menswear creative director Pharrell Williams, hence the frenzy.
“I asked Jacques and Camille , what does sunlight smell like? This fragrance is a poetic and metaphorical version of the answer to that question.” Conversations began between the two creatives after Williams’s debut Vuitton show last June. “When we discussed a few hours after the show how the perfume should be, we spoke very precisely about the use of the variety of light in nature coming from photosynthesis and this is where everything started,” the perfumer says.
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